2002 Western Michigan Section Member of the Year
1999 IAMA Landmark Award Lifetime Achievement
1997 International Automotive Media The Moto Award for Excellence in Automotive Journalism
1992 Great Lakes Region Officer of the Year
1990 StarFest 90 Multiple Driving Awards
1990 Western Michigan Section Member of the Year
1988 StarFest 88 Multiple Driving Awards
1987 Gemütlichkeit 30 Multiple Driving Awards
1986 Gemütlichkeit 29 Multiple Driving Awards
1984 Gemütlichkeit 27 Driving Award
1983 Gemütlichkeit 26 Multiple Driving Awards
Moto Award
Jim Luikens Wins 1997 Moto Award

Well-known Mercedes-Benz author and publisher Jim Luikens was honored recently with a 1997 Imperial Palace Moto Award. The Imperial Palace Moto Awards are presented each year for excellence in automotive journalism during the preceding twelve months. Walter R. Haessner, Administrator, presented awards in 96 categories during the 7th annual International Automotive Conference and Awards Ceremony in Las Vegas, Nevada.

The coveted Imperial Palace Moto Award, a distinctive trophy consisting of a winged motometer on a walnut base, was awarded to entries for writing, design, art and photography. Nominated entries included the full spectrum of modern media: magazines, newspapers, books, newsletters, video, television, CD-ROM, world wide web and public relations. Entries were judged on merit against a standard by peer review.

Luikens’ Moto Award was for his twelve page magazine article, Flight of the “Gull Wing”: The 1954-57 Mercedes-Benz 300SL that originally appeared as the cover article in the February 1997 issue of Collectible Automobile. The award was for writing in Category E-3 which covered magazine articles devoted to classic cars of all brands.

“It was quite an honor to be asked to write the article in the first place” said Luikens. “That the article was judged award-worthy by my peers makes the award even more special. Despite being manufactured for only four years, 1954-1957, the 300SL remains one of the greatest cars of all time. Being a former owner of a 300SL provided some special insight into what made the car so remarkable.”